I noticed someone post on linked in that they had to use a debit card today in a shop as they didn’t take Apple pay – the outrage (this is written 1.5 weeks after Apple pay is launched!).
Last week YouTube celebrated its tenth birthday (is anyone else aware of a time when this didn’t exist?)
The customer experience has changed.
We expect more.
As Pine & Gilmore (Bk: The Experience Economy) say, customer service is a commodity now – its what we have all grown to expect.
Those retailers that are creating a difference, that are setting themselves apart, are those that create experiences.
Working with so many different sectors – finance, retail, technology, and creative – I am seeing the digital age expand into many areas. It fascinates me.
Are you keeping up? Or are you driving forward?
Keep in touch monthly (or even more frequently with us*).
* We promise not to virtually stalk you, it will be (at max) weekly round ups and elements that it would be rude not to tell you about...